The banner says:
"If you're just starting out on your family history adventure, then this is the package for you. For only $34.95 a year you can access over 2.9 billion records, including US birth, marriage and death records, US immigration and travel records, US newspapers and our collection of UK census records. Oh, and did we mention we're also over 50% cheaper than our competitors?"
Please note that this Starter subscription, with 2.9 billion records, does not include some of the premium databases on Findmypast, including the U.S. Marriage Collection, the England parish records and civil registration.
This Starter package may be cheaper than their competitors (Ancestry.com and MyHeritage.com), but the competitors offer all of their databases for a single annual subscription rate.
For reference, the Premium annual subscription, with 8 billion records, is $239.50 or $19.95 per month. You may be able to get a discounted Premium subscription by contacting Findmypast.
I already have a Findmypast subscription, but I thought my readers and colleagues might want to investigate the offerings at Findmypast.