I heard a rumor at the SCGS Jamboree that The Generations Network (TGN) was going to change their corporate name to Ancestry.com Inc. I forgot to wear my reporter's hat that day (and didn't have my trusty ballpoint pen) and I cannot remember who told me that - I don't think that it was an Ancestry employee.
If the name does change, this will complete a the circle - Ancestry.com, Inc. changed to MyFamily.com, Inc. in 1999, and then to The Generations Network in 2006, according to Wikipedia. Why change? Will they bring all of their properties under the Ancestry.com URL?
I just saw a tweet from Ancestrydotcom highlighting several new Ancestry.com YouTube videos at http://www.youtube.com/AncestryCom. There are five videos posted now. I watched one - they are short (one minute) and quite moving. The one I watched opens with a man trying to discover his roots, finding an ancestral record in Ancestry's databases, shows some vintage photos or movies, and tells about discovering a living relative who had more information about his ancestor.
Updated 11:30 a.m.: Ancestry sent out a press release this morning about their new "My Story" advertising campaign - the five YouTube videos - you can probably read it on several blog sites. Elyse Doerflinger attended the "What's New at Ancestry.com" presentation at the SCGS Jamboree and saw them played.
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteWith the apparent success of television advertising in the last year, "Ancestry.com" has become a very valuable property. It's probably the best known genealogical commercial name among the general public. It would make some sense to "brand" other products with the "Ancestry" label.
ReplyDelete