Go to Unfortunate Cookie (http://unfortunatecookie.footnote.com/) and see what I mean. Here are some screen shots:
1) The home page --
2) Clicking on the image opens the fortune cookie which has a message inside:
In this instance, the message said "Love of money leads to your exile and disgrace."
3) I clicked on the "See more" link and saw:
A news article from one of the newspaper databases on http://www.footnote.com/ opens, and the reader can see a part of the article. To see more, the user must click on the link to http://www.footnote.com/.
4) The user can "Share this cookie" by clicking on the link - and sees a selection of social networking sites (3 screens worth):
Some enterprising genealogy-oriented computer whiz could really do some interesting things with this concept, couldn't they?
For the record, I saw this promoted on Twitter by user http://twitter.com/un4tunatecookie who claims that they are harmless and fun.