Ancestry.com will switch everybody to the "New Ancestry" on 15 December 2015. Here are two screens with information for "old" Ancestry.com users:
The date is on the second screen, after I clicked on the "OK" button:
The screen says:
will be the only Ancestry.
Make the switch today to see your family story in imaginative new ways."
There's nothing anyone can do about it. They own the website, have invested resources in creating the new website and mobile apps, and have made the decision to do this.
Why are they doing this? I think it's because of the desire to present a uniform user experience in a computer web browser and on mobile devices. I've heard that about 50% of all entries to Ancestry.com is from a mobile device. With the "new Ancestry" the background colors, the screen content, etc., are very similar in a computer browser as in a mobile device. Maintaining two different web experiences ("old Ancestry" and "new Ancestry") is not a wise situation.
What should you do? I recommend that you switch to the "new Ancestry" view - you can use the link in the dropdown menu for your user name - just click on "New Ancestry:"
What is most important for each of us is that we continue to use Ancestry.com's features to enhance our genealogy and family history research. So switch over to it, and learn how to use it effectively. For instance, I don't particularly like the Life Story view, so I only use the Facts view. I like how they have tailored that view showing source links to Facts and use the "View" link to see source information and a record.
I also don't like the dark gray background - I would much prefer the dark green background seen in the first two screens above. Just my preference. I doubt that they will change back. It's not a "biggie" to me - I can live with it.
However, the "look and feel" of the "New Ancestry" doesn't change the value of Ancestry.com for my research - the search results haven't changed, I can still download record images to my computer, I can find cousins and they can find me, etc. If these changes provide faster service, or better image quality, or more content, then I'm all for it.
The Ancestry.com blog highlights the changes and additions each week in New Ancestry. The last three blog posts are:
* The New Ancestry: October 31st Feature Update
* The New Ancestry: November 7th Feature Update
* The New Ancestry: November 13th Feature Update
Copyright (c) 2015, Randall J. Seaver
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