I received this press release from MyHeritage today:
MyHeritage.com to run global competition for best family app
NEW YORK, USA, LONDON, UK & TEL AVIV, Israel – August 17, 2011 - MyHeritage.com, the world’s largest online family network, today announced its continued rapid growth and the beta release of its new Family Graph API platform. The leading online destination for families to explore their family history, share special moments and keep in touch, MyHeritage.com is currently growing by more than one million registered users and 30 million profiles every month. To help families better leverage their connections and relationships across mobile and web, MyHeritage.com is making its Family Graph API platform available to developers at www.familygraph.com in beta, and is running a competition for the creation of the best family app.
The Family Graph API empowers developers big and small to develop a new generation of social apps and services on web and mobile, or enhance existing ones, to become family-aware - by taking advantage of the huge amount of information on family relationships on MyHeritage.com.
Families around the world have generated and uploaded approx. 20 million trees, 800 million profiles, and 125 million photos on MyHeritage.com. There are more than half a million birthday reminders sent every day and the site, available in 38 languages, is helping families discover new relatives and ancestors at rate of approx. 20 million new Smart Matches™ a month.
The Family Graph is a digital representation of this vast collection of information on family relationships - past and present. By enabling developers to securely access this Family Graph API, families will now be able to benefit from a richer and more personalized experience on the web and mobile.
Any website or mobile app can quickly become family-aware using the Family Graph API, subject to user consent. The complex mapping of family relationships makes the Family Graph API significantly more sophisticated than one dimensional mapping that may be found at other sites or networks.
- E-commerce websites can obtain information about upcoming birthdays and anniversaries of close relatives, and offer quick purchase of personalized gifts or greeting cards for the current user.
- Photo sharing websites can enable their users to browse previously unseen photo albums of their close relatives.
- Social networks can use the Family Graph to provide their users with their family members as new connections.
- Family history websites can create data bridges between MyHeritage.com and other family history products, databases or websites, and provide users with valuable Smart Matches™ from MyHeritage.com.
- Mash-ups with other services can be formed to add new value for users. For example mobile apps can pull information from a family tree and show where family members reside on a map, and allow quick chat and photo sharing between them.
To mark its beta release, MyHeritage.com is organizing a competition to run as of September 1 2011 for developers around the world to create the best family oriented app on its Family Graph API, offering a $10,000 prize for the winner - to be selected before the end of 2011.
For additional technical information on the API, including documentation and sample apps, to apply for free for access or to enter the best family app competition, interested parties should visit www.familygraph.com.