While MyHeritage established itself as the leading online destination for creating family trees almost a decade ago, its expansion into historical records is more recent – these were first introduced when the company launched its SuperSearch search engine for historical records in April 2012. Since then the company’s phenomenal growth in historical records is credited to its aggressive strategy of procuring content via digitization, crowdsourcing, licensing and partnership, headed from its content division based in Utah. The growth has also been fueled by the company’s multiple acquisitions in recent years, including World Vital Records and Geni.
“MyHeritage is the fastest growing, and the most internationally diverse company in the family history industry.” Said Russ Wilding, Chief Content Officer of MyHeritage. “Much of the content on MyHeritage is exclusive and available nowhere else, making it a must-have resource for anyone interested in their family history.”
In recent years, MyHeritage has invested heavily in developing technologies designed to help users make breakthrough discoveries in their family history research, regardless of the origins of their roots. Users with family trees on MyHeritage benefit from MyHeritage's advanced discovery technologies - Smart Matching™, Record Matching™ and Record Detective™, which automatically match family tree profiles and identify historical records relevant for a user's research. With a 97% accuracy rate, users can discover a lot more about their family past with minimum effort.
US +1-347-329-5461 | UK +44-208-816-7571