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FINDMYPAST AND LIVING DNA ANNOUNCE PARTNERSHIP
· The two leading British companies are creating a new DNA experience focused on uncovering British & Irish roots
· New service will be launched in Fall 2018
· Living DNA tests now available at Findmypast
Thursday July 19th: Leading British and Irish family history website, Findmypast, has today announced a new partnership with the providers of the world’s most advanced DNA test, Living DNA.
Together, the two British companies are creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.
Living DNA’s tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analyzing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.
By combining technology from the leading British DNA company with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian's will be able to make new discoveries about their British & Irish genetic history.
Living DNA testing kits are now available to purchase at findmypast.com/ancestry-dna-testing/ and new, co-branded kits will be launched when the integrated Findmypast and Living DNA service is introduced later in the year.
“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson.
Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.”
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Note: This partnership has been speculated about in genealogy and DNA circles for months. I am happy to see this partnership, because I think it makes both companies better.
Disclosure: I have a complimentary subscription to Findmypast, and have accepted meals and services from Findmypast, as a Findmypast Ambassador. This has not affected my objectivity relative to Findmypast and its products.
I was one of the first users to upload my DNA raw data to LivingDNA and receive complimentary test results. This has not affected my objectivity relative to LivingDNA and its products.
The URL for this post is: https://www.geneamusings.com/2018/07/findmypast-and-livingdna-announce.html
Copyright (c) 2018, Randall J. Seaver
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