I received The Weekly Genealogist newsletter from the New England Historic Genealogical Society this morning, and was interested in the results of their survey:
Last week’s survey asked how many genealogical blogs you follow. The results are:
- 60%, I follow no blogs.
- 24%, I follow 1–2 blogs.
- 10%, I follow 3–5 blogs.
- 2%, I follow 6–10 blogs.
- 3%, I follow over ten blogs.
The survey respondents (who are those who receive the email newsletter) are, I think, fairly well "tuned-in" to the genealogy world, and yet 60% of them do not read any blogs! And only 3% of them follow over ten blogs. The good news is that 36% follow at least one genealogy blog, and 12% follow more than two blogs.
This matches, to some extent, my own experience with my local genealogical society members - perhaps 20% of them read any blog, and maybe 10% of them read my blog, even though I've been touting it for over five years.
Even with magazine articles about "The Top 40" genealogy bloggers and the conference "Official bloggers," the penetration of genealogy blogs into the consciousness of the average "tuned-in" genealogy consumer (defined as one who joins societies, subscribes to magazines and websites, etc.) is really pretty limited.
How can genealogy bloggers gain more readers and more exposure? I think that can happen only by publishing informational, helpful and humorous content on a regular basis. It helps to get exposure from websites and publications, but for genealogy blogging I think that "Quality Content is King."
It seems to me that only Dick Eastman has a significant following among non-blogging genealogists. His online readership (about 60,000 people monthly according to Quantcast.com) rivals that of some of the published magazines and subscription websites. In comparison, DearMyrtle is visited by about 9,000 people monthly, and GeneaMusings is visited by about 4,000 people monthly. I doubt that those statistics include email subscriptions, but they may include RSS Reader subscriptions.
What say you, my readers?
- How many genealogy blogs do you read?
- How do you read them?
- What kind of "Quality Content" do you like best?
- What types of posts do you like least?