Wednesday, January 18, 2017

Ancestry Sets AncestryDNA Sales Record Over Holiday Period and Fourth Quarter

I seem to be off the press release distribution for some reason - I hope they put me back on the list sometime soon.

Consequently, I saw this press release on the Ancestry press web page, and I think it's important for my readers to see it.  Here is a video announcement from the blog:


1.4 million AncestryDNA test kits sold in Q4

Consumer DNA database reaches new milestone and surpasses three million participants

LEHI, Utah, Jan. 10, 2017 (GLOBE NEWSWIRE) -- Ancestry, the global leader in family history and consumer genomics, today announced record sales for AncestryDNA kits during the fourth quarter of 2016:

Sold more than 560,000 AncestryDNA consumer genomics test kits globally over the holiday weekend starting on Black Friday
Sold 1.4 million kits in the fourth quarter
Sold 390,000 more kits in Q4 than were sold in all of 2015

The company also announced that AncestryDNA has reached a new milestone as its consumer DNA platform became the first to exceed three million participants, further establishing the company as the leader in the rapidly growing consumer genomics industry.

“Our focus is on helping consumers around the world take advantage of the latest technology and science to help them learn more about themselves, their families and their place in the world,” said Tim Sullivan, Chief Executive Officer of Ancestry. “Right now, what most people want from a DNA kit is the chance to better understand themselves and get some sense of an answer to the question of ‘Who am I?’ That’s a powerful, emotional thing, and as a company we want to make that experience as rich and rewarding as possible.”

Record-breaking DNA kit sales solidify AncestryDNA’s position as the first choice for consumers looking to learn more about themselves by unlocking the secrets contained in their DNA. The company’s DNA products provide consumers with a prediction of their ethnicity breakdown in addition to the largest universe of potential cousin matches currently available, thanks to the millions of people already in the company’s consumer DNA database.

Ancestry’s leadership in both family history and consumer genomics enables the company to provide consumers with a unique experience that is both constantly improving and flexible enough to grow with a consumer’s own interests. As the AncestryDNA database grows, consumers benefit as the network effect enables the company to deliver insights that are not possible to uncover with smaller databases. Consumers who first come to Ancestry through AncestryDNA can easily delve deeper into the discoveries they make by subscribing to family history services and taking advantage of the hundreds of millions digitized records in the company’s databases.

“We’re constantly investing in, researching and developing new ways for people to dive deeper into their personal stories through DNA and family history, and we’re excited to share some incredible new tools with our customers in the new year,” continued Sullivan. “Every day, we are privileged to see the power of the insights we deliver and how they can transform people’s lives for the better. We’re committed to continuing to provide our customers with the best experience and value out there.”

Sullivan will present an overview of company growth and direction at the 35th Annual J.P. Morgan Healthcare Conference on Tuesday, January 10, 2017 beginning at 5:00 PM Pacific Time.

About Ancestry

Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. Ancestry has more than 2.4 million paying subscribers across its core Ancestry websites and DNA data from more than 3 million people. Since 1996, more than 19 billion records have been added to Ancestry’s databases, and users have created more than 80 million family trees on the Ancestry flagship site and its affiliated international websites. Ancestry offers a suite of family history products and services including AncestryDNA, Archives, AncestryProGenealogists, and Fold3. AncestryDNA is owned and operated by DNA, LLC, a subsidiary of, LLC.


Disclosure:  I have a fully paid US subscription.  I received a complimentary AncestryDNA test several years ago when it was launched.  I have received travel and hotel expense reimbursements from Ancestry on occasion for meetings with management.

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