Tuesday, October 15, 2019

Introducing AncestryHealth®: Actionable Health Insights for You and Your Family

I received this from Ancestry.com today:


Ancestry® Announces Genotype and Next Generation Genetic Sequencing Services

LEHI, Utah & SAN FRANCISCO - (Oct. 15, 2019) – For more than 30 years, Ancestry®, the global leader in family history and consumer genomics, has built innovative services that empower millions of people to make more meaningful discoveries about themselves and their families. First with family history, then through DNA and today, with the introduction of AncestryHealth®. AncestryHealth is a long-term commitment to making a difference in preventive health through personalized and actionable insights.

Through a highly supportive and guided experience, AncestryHealth services deliver actionable insights that can empower people to take proactive steps -- in collaboration with their healthcare provider -- to address potential health risks identified in their genes and family health history. In a recent AncestryDNA® customer survey, 83 percent of respondents said they are looking for new ways to improve their health and 89 percent said it is critical for their children to learn about improving their health.

AncestryHealth is launching with two new services. AncestryHealth Core™, a one-time, array-based service, and AncestryHealth Plus™, a membership service using next generation sequencing (NGS) technology, help people start on the path toward better health for themselves and their families.

AncestryHealth services include:

  • Physician-ordered tests that were developed and are performed by independent CLIA-certified laboratories
  • Educational information, including access to genetic counseling resources
  • Printable consumer and physician-ready reports that provide guidance for next steps an individual and their healthcare provider can take together
  • Ancestry has partnered with PWNHealth, an independent network of board-certified physicians and genetic counselors, to offer these services, which are included in both AncestryHealth Core and AncestryHealth Plus.

“Your genes don’t need to be your destiny. Understanding your familial and inherited health risks can help you take action with your doctor to improve your chances of better health outcomes,” said Margo Georgiadis, chief executive officer of Ancestry. “For more than three decades, Ancestry has empowered journeys of personal discovery to enrich lives. In the same way that knowledge of your family and ethnicity helps you understand your past to inspire your future, knowledge of your genetic health profile and any associated risks can help you be proactive in managing the future for you and your family.”

AncestryHealth Products and Availability

AncestryHealth delivers personalized insights so people can take action to better manage their health in collaboration with their healthcare provider.

AncestryHealth Core is a first step on the journey of understanding how family heritage and genetics can impact health and wellness. It covers a set of curated, common ‘need to know’ health conditions and includes printable family health history and lab reports people can share with their healthcare provider. The physician-ordered laboratory test included in AncestryHealth Core uses genotyping array technology to detect genetic differences and deliver personalized reports related to health conditions such as heart disease, hereditary cancers, blood-related disorders, and risks for carrier status of health conditions, such as Tay-Sachs disease. Additionally, there are wellness reports on topics such as nutrition and metabolism. AncestryHealth Core is priced at $149 and includes AncestryDNA. Existing AncestryDNA customers can upgrade to AncestryHealth Core for $49.

AncestryHealth Plus will use next generation sequencing (NGS) technology to deliver more comprehensive screening data, providing both greater coverage of DNA differences for each condition and more risk categories such as those related to potentially developing heart disease, cancers, and disorders related to blood, the nervous system and connective tissues. For new customers, AncestryHealth Plus with NGS technology has a $199 activation fee, which includes the first six months of membership with an additional $49 membership fee every six months. Existing AncestryDNA customers can upgrade to AncestryHealth Plus for an initial payment of $49. The ongoing membership will include quarterly screening updates, more educational resources and enhanced tools for family health history and healthcare provider collaboration.  

Both AncestryHealth services include simple, step-by-step guidance to help people track and record their family health history all in one place. Family health history information often holds important clues about an individual’s risk for disease and is an important foundation, along with genetic screening, to proactively identify and address potential health risks. Customers can download and share a printable version of their family health history, along with their test results, with their healthcare provider so they can have the information necessary to personalize their care and take proactive steps where clinically necessary.

“Genetics play an important role in your health, along with factors such as your family’s health history, lifestyle and diet,” said Catherine Ball, Ph.D., Chief Scientific Officer at Ancestry. “Our job is to make sure our customers are educated, informed and supported throughout their health journey with us. Empowered with the right information, they can take proactive steps now to manage their and their families’ health for years to come.”

Ancestry is committed to safeguarding customers’ data and privacy. Just like all Ancestry offerings, AncestryHealth gives customers full consent and control over their own data at all times. Ancestry does not share customers’ DNA data with insurers, employers or third-party marketers.

AncestryHealth services are now available at www.ancestry.com/health.

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About Ancestry

Ancestry, the global leader in family history and consumer genomics, empowers journeys of personal discovery to enrich lives.  Our highest priority is protecting the privacy of the people who trust us to enhance their understanding of their past, present and future.  For more information about Ancestry, visit www.ancestry.com/health.  

AncestryDNA uses advanced genomic science to help members uncover new details about their family history by giving them more ways to explore their DNA matches, connect to more precise regions, and gain insights into personal traits. And with over 15 million people, AncestryDNA is the world’s largest consumer DNA network.

The tests offered by AncestryHealth® are not diagnostic and do not determine overall chances of developing a disease or health condition. The tests are not cleared or approved by the U.S. Food and Drug Administration and are not currently available in New York, New Jersey or Rhode Island.

There is an Ancestry.com blog post by CEO Margo Georgiadis at https://blogs.ancestry.com/ancestry/2019/10/15/your-genes-do-not-need-to-be-your-destiny


Disclosure:  I have had a fully paid Ancestry.com subscription since 2000.  Ancestry.com has provided material considerations for travel expenses to meetings, and has hosted events and meals that I have attended in Salt Lake City, in past years.

Copyright (c) 2019, Randall J. Seaver

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